Surreal Creamery, a rising chain of outlets from the East Coast specializing in combining ice cream and bubble tea, is the most recent newcomer headed to The Woodlands focusing on an early March opening, stated Anita Eti, who’s opening the store along with her father, Prince Eti.

Their entry into the ever-growing record of Houston’s shareable and Instagramable dishes is Surreal Creamery’s signature Floteas: A base of bubble tea may function Thai milk tea or Earl Gray with attention-grabbing tapioca pearls. It’s all topped with a hypnotic swirl of ice cream — technically tender serve — that’s capped off with a cookie. 

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“Boba and ice cream combined collectively is a very distinctive thought,” Anita Eti stated. “I feel it’ll deliver a variety of pleasure and happiness to The Woodlands and one thing folks will take pleasure in — particularly through the summer season.”

The desserts aren’t sugar bombs, nonetheless, provides Eti, who grew up in Spring and The Woodlands however at present splits her time between Houston and Spokane, Wash., the place she works in finance.

Eti’s household determined to leap on as franchisees after her mom, who works in healthcare as a nursing professor and nurse practitioner, visited a Surreal Creamery in New York and have become a fan.

“She cherished and raved about it though she’s so centered on well being,” Eti stated. “It was simply the correct amount of sweetness for her.”

The store at 1500 Analysis Forest Drive, situated in a strip mall close to a Kolache Manufacturing facility, may even promote Mason jars of shakes with bubble tea, milkshakes and cups or cones of frozen dessert, as nicely.

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The crowded discipline of Asian-inspired desserts — suppose bouncy Japanese cheesecakes or Girl M’s standard mille crepe desserts — is increasing past simply Asiatown or the internal Loop, Eti stated.

The Woodlands store will function native artists, together with a mural by Caroline Truong, whose work will be seen at companies all through Houston at eating places comparable to Christine Ha’s Xin Chao.

Surreal Creamery, which first opened in 2019 at Rutgers College in New Brunswick, N.J., additionally has a store in Dallas. The Houston location can be its twelfth, in keeping with co-founder Timothy Hsu.

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