Steadfast Diet carried out a pan-India survey, a social experiment, and an consciousness drive at Gurugram’s SGT College to coach individuals and study their consciousness (or lack) of iron-deficiency anaemia.
Sports activities and wellness diet model Steadfast Diet launched a marketing campaign known as as #KnowIronNoAnaemia forward of Ladies’s Day. It highlighted the acute drawback of iron-deficiency anaemia amongst Indian girls and corrective measures to bridge the hole. Steadfast Diet carried out a pan-India survey, a social experiment, and an consciousness drive at Gurugram’s SGT College to coach individuals and study their consciousness (or lack) of iron-deficiency anaemia.
The model additionally distributed iron and protein dietary supplements amongst faculty women within the tribal belt of Talasari, Maharashtra as a part of a menstrual hygiene camp and carried out a well being check-up within the workplace to check the hole in haemoglobin ranges of women and men.
Commenting on the marketing campaign, Steadfast Diet founder Aman Puri stated, “Steadfast Diet needed to focus on the grave drawback of iron-deficiency anaemia amongst Indian girls and the hole between women and men within the nation. Iron deficiency is a large barrier that stops girls from attaining optimum well being and well-being and reaching their full potential. Via our marketing campaign, we educated individuals concerning the necessity of getting iron-rich meals and vitamin C (which boosts iron absorption) in a lady’s weight-reduction plan. Steadfast Diet will proceed to take proactive steps to make India anaemia-free.”
Steadfast Diet carried out a survey on anaemia amongst individuals of Tier 1 and Tier 2 cities and college students of three universities within the Nationwide Capital Area- Manav Rachna Worldwide Institute of Analysis and Research, Faridabad, SGT College, and Noida’s Amity College. It educated the identical set of individuals about proactive measures they will take to sort out the issue.
The survey requested individuals, together with college students, whether or not they bought their haemoglobin ranges examined each six months, have been conscious of how a lot iron to take on a regular basis, their frequency of consuming iron-rich meals, whether or not they took vitamin C-rich meals with iron (which improves iron absorption), and tea or espresso with their meals.
Of the 190 individuals who responded to the survey, 59.7 p.c stated they didn’t get their haemoglobin ranges examined each six months, 40 p.c weren’t conscious of their every day iron requirement, 72.4 p.c didn’t take vitamin C dietary supplements often, and 56 p.c have been unaware tea and occasional might cut back iron absorption. Nonetheless, most respondents (93.2 p.c) had heard of iron of iron-deficiency anaemia, 71 p.c consumed vitamin C-rich meals every day, and 77 p.c have been conscious of the causes and signs of anaemia.
Within the social experiment (video), Steadfast Diet did a case research of 4 city girls, asking them about their success tales and a collection of questions testing their consciousness a few wholesome, iron-friendly weight-reduction plan. The ladies didn’t make investments sufficient of their well being, didn’t get their haemoglobin ranges examined yearly, skipped meals, and had tea and occasional with their meals, which inhibits iron absorption. The video highlighted the findings of the Nationwide Household Well being Survey 2019-21 that 57 p.c of ladies within the age group of 15-49, 59 p.c of adolescent girls, and 52 p.c of pregnant girls are anaemic. It asks girls to get their haemoglobin ranges examined often and eat iron-and vitamin C-rich meals.
Within the workplace well being check-up- of the 70 staff whose haemoglobin ranges have been examined, 21 females and solely three males have been anaemic, reinforcing the truth that iron-deficiency anaemia is extra vital amongst girls.
First Printed: Mar 8, 2023 4:59 PM IST