The agency’s third annual ‘Flavours of the Future’ report has predicted influences from Chinese language, Japanese and Korean tradition; areas recognized following the collation of trending cuisines paired with shopper insights and social media tendencies.

Rising and rising flavours, comparable to Hojicha inexperienced tea and Japanese plum, in addition to established flavours comparable to Dalgona biscuits, have been highlighted by the flavour specialists as key tendencies for future sports activities diet merchandise.

“Sports activities diet shoppers are typically youthful adults, comparable to millennials, who’re typically extra open to attempting completely different cuisines and meals from different cultures,” ​says Chris Whiting, Synergy’s European enterprise growth supervisor.

“This pure curiosity in the case of meals implies that sports activities diet manufacturers have been capable of be bolder of their flavour choices, to proceed to attraction to those curious shoppers.” 

He provides that the sports activities diet distribution mannequin additionally lends itself properly to being extra adventurous in the case of flavour.

“Roughly 58% of gross sales in Western Europe (and as excessive as 64% in areas such because the UK) are direct to shopper by way of e-commerce web sites (Euromonitor Passport).

“By having full management over their launch course of, manufacturers could be far more nimble in the case of launching new merchandise, and this enables them to take a extra experimental strategy to flavours. Manufacturers can experiment with extra novel flavours within the type of restricted time providing (LTO) merchandise, which depending on their success can grow to be core strains.