“Scott and Lori got here to me as a result of they had been on the lookout for the next protein depend…I got here up with a signature recipe that we collaborated on​,” Williams defined.

Williams, who was additionally an government chef in New York’s culinary scene, formulated Scott’s Protein Balls​ with plant-based proteins and probiotics, like pea protein, chicory root fiber, broccoli seed powder and MCT oil.

The model showcased its new Peanut Butter Cup, which is the primary taste of the natural line. Mint Chocolate Chip, Brownie Batter, Confetti, Snickerdoodle, Java Peanut Butter and Pink Velvet had been additionally featured on the present produced from natural and/or pure elements.

Every bag comprises 20 protein balls with three grams of protein and 70 energy in a resealable bag. Whether or not it’s indulgent or a wholesome indulgence, customers are on the lookout for each comfort and portion management of their snacks. An IRI research discovered that 51% of customers are on the lookout for snacks on-the-go, even when they’re at house, highlighting the chance for manufacturers to boost the snacking life-style by elements, taste, diet and ease.

Function-driven values can supply differentiation and buyer retention in a saturated class

Levine and her husband, Scott Levine, launched Scott’s Protein Balls after she was recognized with breast most cancers. She defined to FoodNavigator-USA that in her remedy, she was on the lookout for clear, entire elements that additionally provided dietary advantages. After 5 years of being cancer-free, Levine continues her ardour for well being, sharing that proceeds of Scott’s Protein Balls will go in direction of the Breast Most cancers Analysis Basis, which is printed on the entrance of the bundle.