A brand new marketing campaign known as “Eat A Complete Lot Extra Crops” has launched in New York Metropolis to encourage residents to undertake a wholesome, balanced food regimen.

Advertisements for the marketing campaign will run on tv, radio, subways, NYCLink, outside media, and digital channels. The advertisements will clarify the advantages of entire plant meals akin to fruits, greens, entire grains, beans, and nuts, highlighting their nutrient density and lack of sodium, added sugar, or unhealthy fat.

“The cardiovascular advantages of plant-based meals are simple.”

There may even be an emphasis on the position of plant-based meals in stopping persistent ailments akin to Sort 2 diabetes, coronary heart illness, and hypertension. The marketing campaign will discover easy swaps akin to changing meat with beans, and can recommend culturally numerous plant-based meals. Recommendation and assist shall be offered to those that can’t presently entry wholesome meals.

“Analysis printed within the Journal of the American Coronary heart Affiliation means that consuming extra plant-based meals could also be linked to raised coronary heart well being at any age,” stated Robin Vitale, Vice President of Group Influence on the American Coronary heart Affiliation, New York Metropolis. “Whereas extra analysis is required to grasp the long-term impression of a strict food regimen of this nature on coronary heart well being, the cardiovascular advantages of plant-based meals are simple. We applaud town for advancing these efforts.”

Eric Adams w/ Plantega
NYC Mayor Eric Adams ©Plantega

Cultivating a more healthy future

The “Eat A Complete Lot Extra Crops” marketing campaign has been devised by the New York Metropolis Well being Division and spearheaded by town’s mayor, Eric Adams. Mayor Adams has beforehand superior a number of initiatives to enhance well being by means of plant-based diets, together with providing absolutely plant-based menus in public colleges and making plant-based meals the default possibility in hospitals.

The town additionally runs a Plant-Primarily based Way of life Drugs Program — which prioritizes food regimen and train over treatment — at 5 hospitals. Analysis signifies that almost all of New Yorkers are very supportive of those initiatives.

“With the ‘Eat A Complete Lot Extra Crops’ marketing campaign, we’re persevering with the essential work of reworking New Yorkers’ menus, bettering their well being, and constructing a extra sustainable world,” stated Mayor Adams. “A plant-based life-style remodeled my life, and helped put my sort 2 diabetes into remission. By embracing the ability of vegetation, and making certain each neighborhood throughout our metropolis has each the data and the entry to wholesome meals, we will domesticate a more healthy future, one plant-based meal at a time.”