Michelle Obama Announces The Launch Of Her New Nutrition Company For Children

Michelle Obama is on mission to assist us get more healthy.

Our ceaselessly FLOTUS lately introduced the launch of her diet firm PLEZi Vitamin — a meals and beverage firm for kids.

“When my women had been youthful, no alternative felt extra necessary than the standard of the meals and drinks I gave them,” Obama mentioned by way of Instagram. “I always discovered myself wishing there have been extra wholesome choices out there for mothers like me. That’s an enormous a part of the explanation why I labored so onerous as First Woman to assist children and households eat higher and lead more healthy lives.”

She continued: “I’ve discovered that if you wish to change the sport on this subject, you are able to do quite a bit from the surface. However to realize the sort of long-term change our children deserve, you’ve additionally received to alter the meals and beverage trade itself. You’ve received to get inside.

“That’s precisely what I’m doing.”

I’m proud to announce the nationwide launch of a brand new firm referred to as @PLEZiNutrition—and I’m thrilled to be serving as a Co-Founder and Strategic Companion. Our aim isn’t simply to supply wholesome drinks and snacks for youths, however to jumpstart a race to the highest that may rework the whole meals trade. We wish to be a accomplice that oldsters can depend on, lead with our values, and drive the sort of change I’ve all the time hoped to see.”

She went on to share that the primary product is a drink referred to as PLEZi for youths ages 6-12.

“We selected to begin with a children’ drink as a result of, on common, children are consuming 53 kilos of added sugar per 12 months. And sugar-sweetened drinks are the main supply of that added sugar.”

Will you and your loved ones be attempting PLEZi?