Instacart co-founder Apoorva Mehta has raised $30 million for his new medical consulting enterprise Cloud Well being Techniques, the Wall Road Journal reported.

Why it issues: The spherical valued Cloud Well being at $200 million, per WSJ — that is an enormous quantity for a corporation based this yr that hasn’t launched any providers but, and much more staggering in a good funding market.

  • The launch additionally comes lower than a month after Instacart introduced the debut of Instacart Well being in collaboration with the White Home Convention on Starvation, Diet, and Well being. Extra on that under.

Particulars: Thrive Capital led the spherical, with participation from Greenoaks Capital, which had been a previous backer in Robinhood Markets and Coupang.

  • Cloud Well being will initially concentrate on metabolic well being and weight problems beneath a model known as Dawn, WSJ says, citing individuals acquainted.
  • Finally, Mehta needs the corporate “to personal a number of shopper manufacturers for various medical circumstances,” per WSJ.

State of play: Early-stage rounds are more and more favorable to well being tech traders leery of murky exit choices — and people rounds are getting greater.

💭 Our thought bubble: Though little data is offered for Cloud Well being (a web site for the Dawn model was taken down, in accordance with WSJ), it might finally resemble different weight-focused startups within the digital well being sector, together with:

  • Noom, which regardless of criticism pulled in $540 million in Collection F backing led by Silver Lake in Might.
  • Omada Well being, which, after two quiet years with out elevating, collected $192 million in Collection E funding in February led by Constancy Administration and Analysis.
  • Vida Well being, which in March raised $137 million in Collection D capital steered by Ally Bridge Group and Common Atlantic.

Of word: Cloud Well being’s technique displays a number of different virtual-first well being care “home of brand name” methods, akin to these of Ro, Thirty Madison and Everly Well being.

Catch up fast: Credited with taking Instacart from startup to billion-dollar trade big, Mehta introduced plans this yr to step down as Instacart’s government chair as soon as the grocery supply firm debuts publicly.

  • He stepped down as CEO in August 2021 following disagreements with board members over future technique, WSJ says.

The intrigue: It stays to be seen how Cloud Well being will distinguish itself from Instacart Well being. That enterprise will launch nutrition-focused product options, supported by analysis and advocacy commitments to make wholesome meals inexpensive and accessible, per the corporate. For instance, the service contains:

  • A well being tags characteristic that lets customers view low-salt, low-sugar, Keto and gluten-free meals.
  • A partnership with digital weight administration startup Discovered to make its vitamin steering and recipes shoppable inside the Instacart card.

Sure, and: Well being care wasn’t the fast go-to trade for Mehta, in accordance with WSJ — he apparently additionally thought-about ventures within the area and local weather expertise sectors.

What we’re watching: Mehta’s profession historical past doubtless buoyed investor confidence in his new enterprise, however the market is getting into a brand new period.

The massive query: Can Cloud Well being make it rain cash?

Mehta and Thrive didn’t reply to requests for remark.

Editor’s word: This story has been corrected to notice Thrive Capital and Greenoaks Capital invested within the spherical, not Coupang.