European shoppers have an rising curiosity in new flavors and particularly within the number of vegatables and fruits now produced in Latin America. 

Guatemala, with a delegation from the Agexport Agricultural Sector, will current for 3 days the exportable supply from the nation. Merchandise reminiscent of snow pea, candy pea, French bean, mini greens, Rainbow carrots, Persian and dehydrated lime, rambutan, avocado, candy potato, malanga, candy cassava, plantains, chayote, can be provided to the greater than 40,000 guests from 132 nations who come to an important industrial platform in Europe for greens and fruits, Fruit Logistica, which is happening this 12 months in Berlin, Germany.

“Throughout 2021, 4.5 parts of fruits have been consumed per individual in the UK, this being the primary nation of consumption, adopted by France and Spain. Due this information we are able to see the significance of this honest for the agricultural sector and particularly for recent vegatables and fruits. For greater than 30 consecutive years we have now raised the agricultural supply of Guatemala,” commented the chief of Worldwide Agricultural Pavilions of AGEXPORT Luis Fernando Teo.

In accordance with information from the AGEXPORT Market Intelligence Unit, as of December 2022, among the many merchandise that Guatemala exported essentially the most to Europe have been recent or dried plantains (US$48,934,491), adopted by inexperienced peas, chickpeas, and peas (US$48,934,491). $12,672,009) macadamia nuts (US$5,400,804), avocados (US$5,205,667) and raspberries, blackberries, and mulberries (US$3,247,503).

New flavors and well being care among the many major traits within the European market
Within the final two years, the life-style of Europeans has undergone a big change and has inspired extra shoppers to lean in the direction of a wholesome and sustainable weight loss program.

This alteration of mentality is a superb alternative for the Guatemalan agricultural sector, because the European market, when consuming recent merchandise, makes its selection primarily primarily based on three components: 1. Curiosity in new flavors, 2. Consideration to well being and three. The enhancements in packaging for transport.

“We now have 5 firms belonging to the Agexport Agricultural Sector that can be at Fruit Logistica and that may absolutely be a great alternative since merchandise reminiscent of recent fruit have 43% curiosity amongst patrons who attend, along with the 28% preferring recent greens. In the identical means, the vast majority of guests have management and administration positions and not less than 85% have positions associated to acquisitions and purchases with the ability of resolution,” added Teo.

Among the many firms that may take part are Don Limón, Frutesa, UNISPICE, Molina Group and PILZSCHINLER. The Guatemalan stand, Past Expectations and AGRITADE, the place merchandise from Guatemalan firms within the producing and exporting sector can be exhibited, will emphasise that the nation has excessive requirements of high quality, security, and competitiveness for every of our merchandise within the agricultural sector.

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