In April 2023, viral posts claimed that folks ought to keep away from consuming fruits or greens with an “Apeel” sticker on them.

The posts unfold throughout platforms like Fb, the place the claims typically appeared as copied-and-pasted textual content posts referred to as copypasta. We additionally discovered copypasta posts on Instagram, TikTok, Reddit, and Twitter.

The copypasta that unfold throughout platforms typically learn like this:

Cucumbers are usually not wrapped in plastic however there is a massive signal saying it’s coated in Apeel to guard freshness and scale back plastic waste. The cucumbers even have a sticker on them with the phrase Apeel. Once you verify the corporate out, it is funded by Invoice Gates and others and the WEF [World Economic Forum] endorses it.

On-line posts additionally claimed the coating contained trans fat, which may result in an elevated threat of coronary heart illness. One TikTok put up even used a fact-check from The Related Press (AP) as a supply for its claims.

Apeel Sciences is the corporate that makes a product used to coat grocery retailer fruit and greens referred to as Edipeel. The web site for Apeel acknowledged that produce that has Edipeel utilized to it “stays at peak freshness for longer. Extra time may help you waste much less of what you purchase.”  

Edipeel is described on Apeel’s web site as a skinny, edible coating that’s designed to be consumed. In line with a 2017 article by The Atlantic, individuals have been coating their produce with totally different synthetic protecting coatings for over 900 years.

In line with a weblog put up the corporate revealed on Aug. 29, 2022, Edipeel consists of purified monoglycerides and diglycerides. Monoglycerides consist of a glycerol molecule and one fatty acid chain, whereas diglycerides have two fatty acid chains. In line with a 2018 Healthline article, the 2 include small quantities of trans fat, however a Meals and Drug Administration (FDA) ban doesn’t apply to them.

The company banned banned synthetic trans fat in 2018, after researchers found such fat raised ldl cholesterol and contributed to coronary heart illness. A Washington Submit article reported pure trans fat present in some animal proteins haven’t been banned. There isn’t any proof they elevate ldl cholesterol or contribute to coronary heart illness.

“The dietary lipids which compose the substances in Apeel are usually not a supply of trans fatty acids. Additional, Apeel merchandise have been analytically examined to verify the absence of trans fat,” stated a weblog put up the corporate revealed on April 17, 2023, about Edipeel’s security.

We have beforehand fact-checked claims which have related Invoice Gates and the World Financial Discussion board (WEF) to numerous conspiracy theories surrounding protected meals and water. In line with the Invoice & Melinda Gates Basis web site, Apeel was funded by the inspiration in 2012 and 2015. The web site didn’t state the corporate had been funded by the inspiration since then. 

On the time of this writing, Crunchbase listed the inspiration as a lead investor in Apeel, together with Temasek Holdings, Singapore sovereign wealth fund GIC, and Viking International Traders. Apeel was named as a WEF Expertise Pioneer in 2018.

The TikTok put up that used the AP as a supply claimed Apeel Sciences stated it had a security sheet for the merchandise, however that an AP fact-check discovered it wasn’t true. 

The fact-check from the information group did not say that. It as an alternative discovered a security doc displaying a cleansing product named Apeel may trigger eye harm and allergic pores and skin reactions. The product had no relation to Apeel Science or Edipeel. 


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Dewey, Caitlin. “Evaluation | Synthetic Trans Fat, Extensively Linked to Coronary heart Illness, Are Formally Banned.” Washington Submit, 24 Nov. 2021.,

Emery, David & Huberman, Bond. “Snopestionary: What Is Copypasta?” Snopes, 19 Sept. 2021,

Evon, Dan. “Does Invoice Gates Personal the Majority of US Farmland?” Snopes, 28 Apr. 2022,

Finchera, Angelo. “Posts Misrepresent Security of Produce-Defending Answer from Apeel.” AP Information, 19 Apr. 2023,

“How Apeel Works | Studying From Nature | Apeel.” How Apeel Works | Studying From Nature | Apeel, Accessed 2 Might 2023.

Kasprak, Alex. “Did World Financial Discussion board Order Governments to Start Rationing Water?” Snopes, 15 Apr. 2023,

“Meet the 2018 World Financial Discussion board Expertise Pioneers.” World Financial Discussion board, Accessed 2 Might 2023.

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Vandergriendt, Carly. “Monoglycerides: What Are They and Are They Protected?” Healthline, 11 Aug. 2017, being/food-nutrition/monoglycerides.

“What’s In Apeel? | Apeel.” What’s In Apeel? | Apeel, Accessed 2 Might 2023.