You can never underestimate the value of a phone. Many adults and teenagers have a phone. Many phones are in use due to their affordability and ease of use. It is very difficult for a person to spend a whole day without a phone. Mobile phones have innumerable functionalities. Many people text instead of calling due to various reasons.
Most of the companies are taking advantage of texting in business promotion. It is cheaper to use texts than other forms of sales promotion which may cost a lot of money. Text can be sent to many people all at once.
The business owner should be concerned about retaining customers. The existing customers welcome texts more than new customers who do not know you. It indicates that the business recognizes the customer as a person and not as a statistic.
People can ignore an email but can …